Workshop: 8 h
This workshop is about the endless possibilities that the Internet offers to the artists (and by artist I mean writers, painters, designers, actresses, dancers etc.). Way too many creative people are anything but creative when it comes to promote their work online; and way too many misconceptions and limiting beliefs grow freely in their minds.
There are incredible amount of workshops about community management, website building for dummies, marketing tools and other how-to’s. But only few of them focus on the really important question: what are you going to do with it? What do you want/need a website for? And the most important one: what do feel capable of doing with all of this?
You can succeed in designing your web, but if you don’t know what the purpose of it is, it isn’t going to work. On the other hand, you can have the most wonderful piece of art in your studio, but if you don’t know how to show it/sell it, you will be waiting for that call from a collector forever.
So, with all that in mind, this workshop will approach the three pillars of a good communication/marketing plan: the mindset, the strategies and the tools (in this order of importance).
– Misconceptions about marketing: marketing is evil, to make a living from art is really difficult, I am no expert, I have no time/money/means, the artist is supposed to starve, if the piece is good it needs no marketing… does it sound familiar?
– Resources: identifying the unique and distinctive resources that you can use.
The workshop combines group and individual work:
– In the group you will receive the general information, see the examples of some artists that use different online strategies and discuss together the misconceptions and the beliefs we share.
– Individually (with me) you will identify your particular limiting beliefs as well as resources and you will design your own online strategy.
– You are an artist and wonder how to promote your work independently of the common ways (galleries).
– You have an opened mind and a proactive attitude.
– You suspect that you shouldn’t be starving in order to be a good artist.
– You are not willing to reflect about your mindset.
– You don’t have any interest in applying these things in your life/career.